THE BRAND IS BORN
The watch merchant and maker “Veuve de Philippe Hüther” registered the trademark “The TUDOR” established in Geneva for Rolex creator Hans Wilsdorf in February 1926. The mansion later changed the name to Wilsdorf in 1936. Hans Wilsdorf realized that the time had arrived to expand the brand and give it its own character shortly after WWII. He founded “Montres TUDOR S.A.” on March 6, 1946, specialized in men's and women's models. Rolex would ensure specialized, tasteful, and functional qualities, as well as distribution and after-sales support.
Explore TUDOR's diverse range of exceptional watches.Explore ALL Models
hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
THE CONVENTIONAL ART OF HAND CRAFTSMANSHIP
A TUDOR timepiece immerses you in a world of precision and detail. It pulsates and is alive. All components' superior mechanisms are meticulously tested down to the tiniest detail... to the point of fixation. Take a look at the mechanics. Esthetics and performance suitable for the most sought-after objects, with a focus on durability as well as delight. This reliability component is visually pleasing and stimulating to the intellect, and it will stand the test of time. Each observer is a one-of-a-kind product thanks to the high quality materials, solidity, and design.
David Beckham possesses the Black Bay Bronze, a 43-mm diver's watch with the TUDOR Manufacture Caliber MT5601 and is influenced by the brand's culture. Beckham also admires his black Bay Chrono, a COSC-certified chronograph with a column-wheel design caliber inspired by TUDOR's racing and diving heritage.
TUDOR created a short video in which Jay Chou daringly drives a sports vehicle on a famous oval track in Montlhéry, France, unavoidably drifting through time, to encapsulate his fearless and inventive character. The video sparks a conversation on how legendary images from the past influence today's innovations in watchmaking, music, and other craftsmanship types, and is inspired by the magical universes Jay Chou is known for creating with his craftsmanship and epic 80's cinematic adventures of time voyaging. Chou's most avid followers may also notice a tribute to one of his previous films, in which he played a car fanatic.