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The Luxurious Differences Between Platinum and White Gold

January 20th, 2024

a pair of platinum necklaces

In the world of fine jewelry, the choice between white gold and platinum is a pivotal decision. Both metals offer classic beauty and elegance, but they have distinct characteristics and unique advantages. This blog delves into the fascinating realm of white gold versus platinum, exploring their differences and similarities. From composition and durability to cost and weight, we'll unravel the intricacies of these precious metals, helping you make an informed choice for your next jewelry investment. Whether you seek the bright gleam of white gold or the enduring allure of platinum, understanding their attributes will guide you toward selecting the ideal metal to complement your taste and preferences.


White gold and platinum differ significantly in composition. White gold is an alloy created by mixing yellow gold with white metals like nickel, palladium, or zinc. This blend alters the natural color of gold to achieve a white appearance. To enhance its whiteness and durability, white gold jewelry is often plated with a thin layer of rhodium, a precious metal, which provides the signature bright and shiny finish. In contrast, platinum is a naturally white metal, admired for its unaltered, pure white appearance. It doesn't require alloying with other metals or plating to maintain its beautiful color, making it a popular choice for those seeking a metal with innate whiteness and enduring elegance.

a lady looking to the side wearing large, white gold hoop earrings


While these two exquisite metals look quite similar to the naked eye, they exhibit distinct differences in terms of durability. White gold is known for its durability but may require occasional re-plating with rhodium to sustain its white appearance. Over time, the rhodium plating can wear off, revealing the yellowish tint of the underlying gold alloy. Platinum stands out for its exceptional durability and retains its natural white color without the need for plating. It is highly resistant to wear and tear, making it a preferred choice for those seeking long-lasting and low-maintenance jewelry. Platinum's enduring nature ensures that it remains beautiful and lustrous throughout its lifetime, making it a symbol of lasting commitment in jewelry.

Skin Sensitivity

For some, the fact that white gold may contain nickel in its alloys, which can trigger allergies or skin reactions in some individuals, is a major con. To address this concern, we advise that you choose white gold jewelry made with nickel-free alloys if you have sensitivities. Platinum, on the other hand, is inherently hypoallergenic. It is an excellent choice for those with metal allergies, as it does not contain common allergens like nickel. Platinum's hypoallergenic nature ensures that it is well-tolerated by most wearers, making it a safe and comfortable option for jewelry, even for those with sensitive skin.

a lady’s hand wearing a platinum bracelet and fashion ring

Density and Weight

These two metals also differ significantly in terms of weight. White gold is notably lighter in weight compared to platinum. This is because white gold is typically made by alloying yellow gold with white metals such as nickel, palladium, or zinc. The addition of these lighter metals reduces the overall density of white gold, making it a relatively lightweight option for jewelry. Meanwhile, platinum is considerably denser and heavier than white gold. Its natural density gives platinum jewelry a substantial feel and weight. This weightiness is often appreciated as a symbol of quality and solidity, contributing to platinum's desirability for crafting fine jewelry pieces that are both luxurious and robust.

Cost and Value

Platinum is not only more costly than white gold but also holds a higher intrinsic value, making it a superior investment choice over time. The price of platinum jewelry is primarily influenced by its rarity, with platinum being scarcer than gold. Additionally, platinum's enduring white color, exceptional durability, and resistance to tarnish or corrosion contribute to its lasting value. Over the years, platinum jewelry tends to retain or even appreciate, making it an attractive option for those looking to invest in not just a beautiful piece of jewelry, but also a precious asset that holds its worth for generations to come.

a lady standing in a meadow and wearing white gold jewelry

Shop for Beautiful Jewelry at Kirk Jewelers 

At Kirk Jewelers, we invite you to explore our extraordinary selection of beautiful jewelry in a variety of precious metals. Our Miami jewelry store is a haven for those seeking phenomenal craftsmanship and universal refinement. Whether you desire a classic piece of jewelry, or a premium timepiece from our store, we are here to assist you. From engagement rings that channel the very spirit of your love story to stunning accessories that enhance your personal style, our curated collection speaks to every occasion. For individual attention and expert guidance, contact us today for more information or book an appointment. Let us be your trusted partner in celebrating life's beloved moments with the perfect jewelry at Kirk Jewelers.