Rolex

Datejust

Oyster, 31 mm, white gold and diamonds

M278289RBR-0006

$46,300.00 i All prices are Rolex’s suggested retail price before applicable taxes. Prices can be modified at any time without notice.

Model availability
Rolex Datejust in 18 kt white gold M278289RBR-0006 at Kirk Jewelers
Rolex Datejust in 18 kt white gold M278289RBR-0006 at Kirk Jewelers
Rolex Datejust in 18 kt white gold M278289RBR-0006 at Kirk Jewelers
Rolex Datejust in 18 kt white gold M278289RBR-0006 at Kirk Jewelers

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Rolex Datejust in 18 kt white gold M278289RBR-0006 at Kirk Jewelers

Reference

278289RBR

Model Case

Oyster, 31 mm, white gold and diamonds

Bezel

Set with diamonds

Movement

Perpetual, mechanical, self-winding

Power Reserve

Approximately 55 hours

Bracelet

President, semi-circular three-piece links

Dial

Dark grey set with diamonds

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

Dark Grey Dial

Dark Grey Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

Diamond-Set Bezel

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

18 kt white gold

18 kt white gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Rolex

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Kirk Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and esthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature esthetic styles.

Rolex Rolex
Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

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