In 1977, ROBERTO COIN founded the company in Vicenza, Italy, the city of Gold. Initially, the company manufactured on behalf of some of the most prestigious brands of international fine jewelry. The ROBERTO COIN brand was launched in 1996, and only four years later it was included amongst the best-known jewelry brands in the US. ‘Joie de Vivre’, the joy of life, best defines their creations: Cherishing the beauty and the elegance of femininity. A small ruby has become the exclusive signature of every jewelry piece by ROBERTO COIN, dedicated as a secret gift of good wishes.