Rolex: A Primer
A Rolex timepiece is an instrument of ultimate craftsmanship, beauty, and prestige. With a century of innovative achievements, Rolex can be proud of many firsts: the first waterproof case, the first wristwatch with a date on the dial, the first wristwatch to show two time zones at once, and the first wristwatch to earn the coveted chronometer certification. The search for perfection, cutting edge technology, accuracy, and inspiration are qualities that make a Rolex watch so special.
Purchasing a Rolex is a decision you will never regret. Rolex shows class, style, and elegance, but with so many choices -- Date, Datejust, Submariner, Daytona, GMT, and more -- where do you begin?
Rolex has three collections: Oyster Perpetual, Oyster Professional, and Cellini. Each collection has several models.
OYSTER PERPETUAL
The Oyster Perpetual Collection includes the Air-King, Perpetual, Date, Datejust, Datejust Turn-O-Graph, Day-Date, Lady Datejust, and Lady Datejust Pearlmaster. The watches that make up the Oyster Perpetual Collection are polished enough for the office, elegant enough for a fine evening out, and just casual enough for the everyday.
There Rolex watches range in sizes from 24mm to 40mm to suit every wrist. They are available with different bracelets (Oyster, Jubilee, President, or leather straps), in stainless steel, in a combination of steel and 18kt gold, in solid 18kt gold, or in platinum. Rolex Oyster Perpetual watches also have a wide range of choices in dials that may include Roman or Arabic numerals, mother-of-pearl, meteorite, diamonds, and other gemstones. There are also several styles of bezels such as domed or fluted. All Oyster Perpetual Rolex watches are self-winding and waterproof.
The Oyster Perpetual Collection represents Rolex's timeless classics. Eternally stylish, Rolex Oyster Perpetual watches are the perfect gifts to celebrate graduations, weddings, and all other milestones. The Rolex Oyster Perpetual is the watch you'll have forever.
OYSTER PROFESSIONAL
The Oyster Professional Collection includes the Explorer, GMT Master II, Submariner, Submariner Date, Sea-Dweller 4000, Yacht-Master, and Cosmograph Daytona. The watches that make up the Oyster Professional Collection are sports models designed to be suitable for the extremes of deep-sea diving, aviation, and mountain-climbing.
These Rolex watches range in sizes from 29mm to 40mm. They have Oyster bracelets and gold Daytonas are available with leather straps. Oyster Professional models are available in a combination of stainless steel and 18kt gold, or in solid 18kt gold; the Yacht-Master is available in stainless steel and platinum as well as gold. Some models have a range of choices in dials and bezels that may include mother-of-pearl, meteorite, diamonds, and other gemstones. They are self-winding and waterproof.
Oyster Professional watches are engineered for serious travelers and adventures. Rugged yet sophisticated, these Rolex watches last a lifetime.
CELLINI
The Cellini Collection includes the Cellinium, Quartz, Cellisima, Classic, Danaos, Cestello, and Orchid. These models represent Rolex's "dressy" watches. Cellinis have softer lines than Oyster models and are simple yet refined. They are available in gold and platinum, with bracelets and leather straps. CHoices in dials may includes ROman or Arabic numerals and mother-of-pearl as well as various colors such as black, white, silver, ice blue, pink, and champagne. Many models are available with diamond embellishments.
Rolex Cellini watches are exceptionally elegant. If you're looking for a more subtle ROlex or a dressier watch, a Cellini is the perfect choice.
THE ROLEX WARRANTY
Every Rolex watch is accompanied by its personalized warranty. An Official Rolex Jeweler will complete it in full and only a signed and dated document will be valid and provide access to the official Rolex service network. The Official Rolex Jeweler alone can guarantee the authenticity and perfect running order of a Rolex watch. For more information on buying a Rolex from an Official Rolex Jeweler versus the "gray market", please see our article, Buying a Rolex Watch.
The Rolex collection is so extensive; there is a Rolex for everyone, for every taste, for every taste. Available in various sizes, metals and metal combinations, a dizzying range of dials and bezels, embellished with gems for special occasions, they are tailored to meet the stringent professional or sporting demands. And to reinforce its reputation, Rolex relies upon the support of a network of Official Rolex Jewelers. They are hand-picked for their uncompromising professionalism and have the necessary skills to care for your Rolex watch. Contact your Official Rolex Jeweler today to learn more about Rolex and to find the model that was made for you.
