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Ian Flemming's James Bond character wore a Rolex Oyster Perpetual in the series of spy novels.
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In the movies, Sean Connery, Roger Moore, and Timothy Dalton all wore different Rolex models during their time as James Bond. The Rolex Submariner was the iconic choice, but Moore also wore Rolex Cellini.
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Rolex created the first waterproof watch case, the first wristwatch with a date on the dial, and the first watch to show two timezones at once.
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Rolex is associated with many athletic events including U.S. and international sailing regattas, golf, sportscar and road racing, fishing and angler sports, and equestrian events.
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Rolex recognizes visuary individuals through the Rolex Institute, which honors and supports significant contributions in science, culture, education, and the arts.
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Winners of the Rolex Awards for Enterprise include Alexandra Lavrillier for setting up a nomadic school for the Evenks of Sibera and Brad Norman who developed a photo database that gathers information about whale sharks.
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Rolex relies on 4,000 watchmakers in over 100 countries.
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Chapter 3 of the film Pulp Fiction is called "The Gold Watch." The watch is a gold Rolex.
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Dustin Hoffman exchanges a Rolex for loose change in the 1976 film Marathon Man. (We don't recommend this.)
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A Rolex watch reatains a higher percentage of its cost than any other production Swiss watch.
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Rolex donates a large portion of the profits made through the sales of its watches to charitable causes.
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